Since 1983, Look has played a major role in the cycling industry. A pioneering innovative company that from the middle of the 1980s revolutionized the world of cycling with the first automatic pedal for road in 1984 and, as from 1986, the first carbon frame.

Look is a company involved at the highest levels of competition (road, track, triathlon) and recreational cycling. Look dedicates and shares its passion with all those in love with the bike, avid for the cutting edge of technology, but also reliability in the practice of their sport with pleasure, enthusiasm, and total safety.