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Endura sport systems 
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Endura sport systems

Magnesium - the key to Endura’s™ effectiveness
Meta Mag™, the patented, high potency form of magnesium used in Endura™, helps prevent muscular cramping and assists in the body’s absorption of electrolytes. It’s the inclusion of this magnesium formula (Magnesium Amino Acid Chelate) that makes Endura™ one of the most unique sports rehydration formulas available.

Research has shown that magnesium plays a pivotal role in muscular energy (ATP) production. Magnesium deficiency causes swelling and disruption of the main energy-producing structures within the cells (the mitochondria).

This is a major cause of exercise-induced muscle damage, and can be prevented by magnesium supplementation.

Athletes often experience intracellular magnesium deficiency due to inadequate dietary intake and losses through sweat and urination.

A study performed on 20 highly trained men who took 72 hours to complete a 120km hike in temperatures of 20-26oC, showed that their magnesium levels took three months to return to pre-exercise levels. This study indicates how strenuous muscular activity depletes magnesium reserves and how difficult it can be to restore them. (Doley E, Burstein R, Wishnitzer R, Lubin F, Chetriet A, Shefi M, Deuster PA. Longitudinal study of magnesium status of Israeli military recruits. Magnes Trace Elem 1991-1992;10:420-426.).

The Effect of Exercise on Magnesium Levels in the Blood

G Stendig-Lindberg, Y Shapiro, Y Epstein, E Galun, E Schonberger, E Graff and W.E.C. Wacker: Changes in Serum Magnesium Concentration after Strenuous Exercise. Journal of the American College of Nutrition Vol. 6. No. 1., 35-40 (1987)

Following a single bout of strenuous exercise, magnesium levels in the blood dropped dramatically. Even after three months of a normal diet, magnesium levels were still low. Less Strenuous exercise over a longer periodof time would have the same effect.


Supplementation with Endura™ ensures optimal magnesium
levels, to keep you performing at your peak.


Supplementation with magnesium in athletes has been shown to:
• Have an oxygen sparing effect
• Increase the clearance of lactic acid
• Increase muscle strength and power output
• Improve performance and prevent muscle spasms and cramping.

(Kappes P, Nowacki P, Golf S, Graef V, Temme H, Katz N. Cardiorespiratory and metabolic performance of competitive female endurance athletes after long term magnesium supplementation in a double blind study. 15th Symposium der Gesseschaft fur Magnesium forschung September 1992)

Magnesium – The Regulator
As an electrolyte, magnesium has been shown to exert a regulatory influence by maintaining appropriate levels of potassium, calcium and sodium in the body.

Low magnesium levels are associated with low blood potassium and calcium and also with increased muscle spasm and cramping.

Potassium and Magnesium – To Eliminate Cramping
Potassium is important in energy production with cellular deficiency of potassium being linked to poor muscle performance and fatigue. This is readily demonstrable with patients taking diuretics which deplete both magnesium and potassium. While the fatigue experienced by these patients is usually accredited only to potassium depletion, it is in fact mostly caused by magnesium deficiency. Supplementation with magnesium not only raises magnesium levels, but also potassium levels, even without potassium supplementation.

The body will naturally lose potassium during times of low magnesium levels as an attempt to offset the spasm-inducing effect of low magnesium levels. The loss of potassium reduces the potential of muscles to spasm when there is low magnesium concentration, and supplementation with potassium alone will then generate cramping.

Athletes who experience regular muscle cramps can benefit from magnesium supplementation. Unfortunately, many electrolyte drinks contain plenty of potassium and very little magnesium, if any.

An electrolyte solution containing high levels of magnesium will replenish tissue levels of both magnesium and potassium and therefore reduce cramping.

Magnesium and Malic Acid - Make Gains without the Pain
Malic acid plays a pivotal role in the generation of mitochondrial ATP under both aerobic and anaerobic conditions. Exercising athletes have an increased demand for malic acid to remove the build up of metabolites, which block cellular energy production.

Stimulation of the breakdown of muscle tissue can occur to supply amino acids as substrate for mitochondrial ATP synthesis. This degradation of muscle tissue is often associated with musculoskeletal pain. Supplementation with magnesium and malic acid has been shown to reverse these changes with dramatic improvement in muscular pain and energy levels.

Calcium and Magnesium – Best results
Calcium release in muscle cells triggers their contraction, so it is vital to healthy muscle function. Excessive calcium accumulation in muscle cells predisposes them to muscle cramps. Magnesium is known as a natural calcium channel blocker. This means that magnesium is able to inhibit the flow of calcium into cells. When magnesium levels are low, muscle cells are more likely to go into spasm because of calcium accumulation. Like potassium, calcium appears to be regulated by magnesium.

Magnesium - How much is enough?
Dietary surveys indicate that the majority of people are not ingesting the required daily amount (RDA) of magnesium. While the typical Australian diet produces 1/2 to 2/3 of the RDA (320 mg) of magnesium, it actually raises magnesium requirements to 500-800 mg due to its high content of magnesium-depleting factors. (Webb WL, Gehi M. Electrolyet and fluid imbalance: neuropsychiatric manifestations. Psychosomantics 1981;22:1991-1203)

Both alcohol and caffeine cause an increase in magnesium excretion, and high levels of fat have been shown to interfere with magnesium absorption. Increased phosphorous intake (e.g. the phosphoric acid in cola drinks) can cause an increased need for magnesium, as does a high sugar, salt, protein and fibre intake.

The magnesium diglycinate used in Endura™ is generally considered to be one of the most advanced sources of oral magnesium available. Most common types of oral magnesium supplementation are in an ionically bonded salt form. This has meant that when the magnesium is released into the body’s system, the magnesium ions have tended to cause gastric discomfort.

Meta Mag™ the patented form of magnesium amino acid chelate used in Endura™ is absorbed directly into the cells much like an amino acid. But unlike many of the other forms of oral magnesium supplementation Meta Mag™ will not cause intestinal upset.

link: http://www.endura.com.au/
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Endura sport systems


Magnesium - the key to Endura’s™ effectiveness
Meta Mag™, the patented, high potency form of magnesium used in Endura™, helps prevent muscular cramping and assists in the body’s absorption of electrolytes. It’s the inclusion of this magnesium formula (Magnesium Amino Acid Chelate) that makes Endura™ one of the most unique sports rehydration formulas available.

Research has shown that magnesium plays a pivotal role in muscular energy (ATP) production. Magnesium deficiency causes swelling and disruption of the main energy-producing structures within the cells (the mitochondria).

This is a major cause of exercise-induced muscle damage, and can be prevented by magnesium supplementation.

Athletes often experience intracellular magnesium deficiency due to inadequate dietary intake and losses through sweat and urination.

A study performed on 20 highly trained men who took 72 hours to complete a 120km hike in temperatures of 20-26oC, showed that their magnesium levels took three months to return to pre-exercise levels. This study indicates how strenuous muscular activity depletes magnesium reserves and how difficult it can be to restore them. (Doley E, Burstein R, Wishnitzer R, Lubin F, Chetriet A, Shefi M, Deuster PA. Longitudinal study of magnesium status of Israeli military recruits. Magnes Trace Elem 1991-1992;10:420-426.).

The Effect of Exercise on Magnesium Levels in the Blood

G Stendig-Lindberg, Y Shapiro, Y Epstein, E Galun, E Schonberger, E Graff and W.E.C. Wacker: Changes in Serum Magnesium Concentration after Strenuous Exercise. Journal of the American College of Nutrition Vol. 6. No. 1., 35-40 (1987)

Following a single bout of strenuous exercise, magnesium levels in the blood dropped dramatically. Even after three months of a normal diet, magnesium levels were still low. Less Strenuous exercise over a longer periodof time would have the same effect.


Supplementation with Endura™ ensures optimal magnesium
levels, to keep you performing at your peak.


Supplementation with magnesium in athletes has been shown to:
• Have an oxygen sparing effect
• Increase the clearance of lactic acid
• Increase muscle strength and power output
• Improve performance and prevent muscle spasms and cramping.

(Kappes P, Nowacki P, Golf S, Graef V, Temme H, Katz N. Cardiorespiratory and metabolic performance of competitive female endurance athletes after long term magnesium supplementation in a double blind study. 15th Symposium der Gesseschaft fur Magnesium forschung September 1992)

Magnesium – The Regulator
As an electrolyte, magnesium has been shown to exert a regulatory influence by maintaining appropriate levels of potassium, calcium and sodium in the body.

Low magnesium levels are associated with low blood potassium and calcium and also with increased muscle spasm and cramping.

Potassium and Magnesium – To Eliminate Cramping
Potassium is important in energy production with cellular deficiency of potassium being linked to poor muscle performance and fatigue. This is readily demonstrable with patients taking diuretics which deplete both magnesium and potassium. While the fatigue experienced by these patients is usually accredited only to potassium depletion, it is in fact mostly caused by magnesium deficiency. Supplementation with magnesium not only raises magnesium levels, but also potassium levels, even without potassium supplementation.

The body will naturally lose potassium during times of low magnesium levels as an attempt to offset the spasm-inducing effect of low magnesium levels. The loss of potassium reduces the potential of muscles to spasm when there is low magnesium concentration, and supplementation with potassium alone will then generate cramping.

Athletes who experience regular muscle cramps can benefit from magnesium supplementation. Unfortunately, many electrolyte drinks contain plenty of potassium and very little magnesium, if any.

An electrolyte solution containing high levels of magnesium will replenish tissue levels of both magnesium and potassium and therefore reduce cramping.

Magnesium and Malic Acid - Make Gains without the Pain
Malic acid plays a pivotal role in the generation of mitochondrial ATP under both aerobic and anaerobic conditions. Exercising athletes have an increased demand for malic acid to remove the build up of metabolites, which block cellular energy production.

Stimulation of the breakdown of muscle tissue can occur to supply amino acids as substrate for mitochondrial ATP synthesis. This degradation of muscle tissue is often associated with musculoskeletal pain. Supplementation with magnesium and malic acid has been shown to reverse these changes with dramatic improvement in muscular pain and energy levels.

Calcium and Magnesium – Best results
Calcium release in muscle cells triggers their contraction, so it is vital to healthy muscle function. Excessive calcium accumulation in muscle cells predisposes them to muscle cramps. Magnesium is known as a natural calcium channel blocker. This means that magnesium is able to inhibit the flow of calcium into cells. When magnesium levels are low, muscle cells are more likely to go into spasm because of calcium accumulation. Like potassium, calcium appears to be regulated by magnesium.

Magnesium - How much is enough?
Dietary surveys indicate that the majority of people are not ingesting the required daily amount (RDA) of magnesium. While the typical Australian diet produces 1/2 to 2/3 of the RDA (320 mg) of magnesium, it actually raises magnesium requirements to 500-800 mg due to its high content of magnesium-depleting factors. (Webb WL, Gehi M. Electrolyet and fluid imbalance: neuropsychiatric manifestations. Psychosomantics 1981;22:1991-1203)

Both alcohol and caffeine cause an increase in magnesium excretion, and high levels of fat have been shown to interfere with magnesium absorption. Increased phosphorous intake (e.g. the phosphoric acid in cola drinks) can cause an increased need for magnesium, as does a high sugar, salt, protein and fibre intake.

The magnesium diglycinate used in Endura™ is generally considered to be one of the most advanced sources of oral magnesium available. Most common types of oral magnesium supplementation are in an ionically bonded salt form. This has meant that when the magnesium is released into the body’s system, the magnesium ions have tended to cause gastric discomfort.

Meta Mag™ the patented form of magnesium amino acid chelate used in Endura™ is absorbed directly into the cells much like an amino acid. But unlike many of the other forms of oral magnesium supplementation Meta Mag™ will not cause intestinal upset.

Endura sport systems

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Change of Trading Hours

 Trading Hours change!

The Team at Flemington Cycles have been working extremely hard over what has been a very challenging time during COVID-19 to keep you and your bikes rolling. 

Like everybody in Victoria we had hoped we had kicked Covid-19 in the butt over the past few months however restrictions have been increased particularly in our area. 

With this in mind the Team has discussed the need to look at our and that of our customers wellbeing and we have decided to take a weeks break, with the store not being open during this period starting Monday 6th July, we plan to return back Monday 13th July at 8:30am however will review throughout the week! 

We understand this is an inconvenience and hope you can understand our concerns for our staff and community and believe this is a sensible action for us to undertake. 

If you need to contact the store we will be monitoring our email info@flemingtoncycles.com.au

Thank you for your support, please stay safe and we all look forward to getting back to supporting you cycling needs. 


Damien and The Team at Flemington Cycles.


Normal Trading Hours 

Mon - Thur8:30am - 5:30pm
Friday8:30am - 6:00pm
Saturday9:00am - 4:00pm
SundayCLOSED


Sunday trading is seasonal. Please contact store for addition information.

*Some times may vary around Public Holidays. Please contact store for additional information.

 

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